PickPack, a part of the Promise Promo group, has been set up specially to cater for the hospitality market, replacing the traditional matchbook with the toothpick pack. The ban on smoking in Ireland and Scotland has resulted in a downturn in the power of matchbook advertising – one of the most popular forms of point-of-sale hospitality advertising. Companies are looking to replace this advertising medium, but are not sure how. PickPack solves the problem by providing classy, branded packs of toothpicks.

Why toothpicks?

Toothpicks are the perfect substitute for matchbooks. With a ban on smoking imminent in England, matchbooks will become less necessary, but advertisers and marketers will still be looking for ways to reach their target market as they eat and drink. Using toothpicks is the obvious answer – design packs of toothpicks in the same style as the traditional matchbooks, and use them in cafes, restaurants, bars and other catering outlets to continue the brand promotion.

Toothpicks are universally useful and, packed in individual books, are likely to be picked up and retained, reinforcing the brand message in the same way as matchbooks have to date. PickPack can design, brand and supply packs of toothpicks to companies of all types. To find out more, give them a call on 0870 0533 833 or email office@pickpack.co.uk.

Toothpicks can replace matches as a marketing tool

Whether you are a bar owner or restaurateur who advertises their own establishment on matchbooks, or whether you want to promote your drinks, food or other brand to this market, choosing packs of toothpicks is the ideal way to keep your identity within the market even once the smoking ban is introduced – and when the client has left the building. Toothpicks are the perfect alternative to matchbooks – and PickPack can help you to design and produce the toothpick packs you need. For more information and to download designs and samples, visit the PickPack website now by clicking on Toothpicks.